Seminar: The Cosmopolitan Servicescape
Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 17th March at 10:00-11:30 on Zoom. In March, we have Bernardo Figueredo from RMIT joining us to talk through his and his...
View ArticleSeminar: Designing for the Circular Economy
On Wednesday 27th April we had the great pleasure of hosting Professor Martin Charter from the University for the Creative Arts for the Bath Retail Seminar Series. Professor Charter is Director for...
View ArticleSeminar: The Marketplace and I
Welcome to a new seminar in the Bath Retail Lab Seminar Series on Wednesday 27th April at 14:30-16:00 on Zoom. This time we have the great pleasure of hosting Dr Leighanne Higgins from Lancaster...
View ArticleBath Retail research Featured in The Grocer
Holograms and video projections boost grocery store sales but the simpler, the better – new research from the Bath Retail Lab shows. The research findings were recently featured in The Grocer. Read...
View ArticleNew MSc in Strategic Retailing!
The University of Bath School of Management is launching a brand new MSc course in Strategic Retailing (first intake 2023/24)! We’ve partnered with experts to help prepare students for a career in the...
View ArticleThe Impact of In-Store Inspirational (vs. Deal-Oriented) Communication On...
In-store communication delivered through technology formats (e.g., kiosk, digital display) as well as non-technology formats (e.g., magazine cover, flyer) can help retailers enhance sales by...
View ArticleUnderstanding How Music Influences Shopping on Weekdays and Weekends
This research investigates how shopping on a weekday or a weekend moderates the impact of music on supermarket sales. Contrary to the intuitive beliefs of interviewed store managers, a meta-analysis,...
View ArticleThe Past and Future of Gender Research in Marketing: Paradigms, Stances, and...
This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and...
View ArticleThe Bath Master’s Experience Event 10 March: Free Live Online Lecture!
If you are a prospective student interested in our MSc Strategic Retailing – join us for an online taster lecture with prof Jens Nordfält with the title “Shopper psychology in a digital world”! Tune...
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Bath Retail Camp 2023
Featured Profs. Barbara Kahn and Bob Meyer of Wharton Business School What: A day-long event to inspire researchWhen: Wednesday, 3 MayWhere: University of Bath, School of Management Professor...
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